Making Things Work
Vernon Tirey
Principal
A hands-on consultant with 30 years experience helping Brands, Agencies and CDP vendors address CX experience related growth challenges, new business development opportunities, and digital transformation objectives. Vernon delivers practical solutions that generate desired business results. He keeps projects on point and quickly works though common distractions such as competing priorities, operational noise, challenging dynamics, and the pressure that comes with needing to deliver results, quickly.
A former CEO, CRO, CMO, and entrepreneur, Vernon has led and worked in consulting firms, marketing services companies, and technology companies. But wherever he is, his focus is always on delivering best practices and building long term relationships with profitable customers.
Clients include both industry leaders and startups in Financial Services, High-Tech, Retail, Government, Manufacturing, Telecom, B2B Services, Healthcare, CPG, Automotive, and Marketing Services.
CDPi Advisors Team – The Right Ingredients
When we need to spice-up a project with exceptional talent to achieve the desired results, CDPi Advisors draws from a network of experienced specialists. Team members include consultants, technologists, data scientists, agencies, thought leaders, service providers, data bureaus, and technology vendors.
- CDP Expertise – CDPi Advisors manages the RealCDP Certification Program for the CDP Institute and assigns two auditors to review each CPD. We also support CDP initiatives at all stages from requirements to adoption.
- Channels & Tactics Expertise – experts develop best practices strategies and tactics for x-channel customer journey orchestration.
- AI/ML & Analytic Expertise – from building propensity models to optimizing the analytic enterprise we deliver advanced AI/ML solutions and talent.
- Martech Expertise – application and enterprise design experts assure fit and adoption of a cohesive and cost effective martech stack.
- Marketing Operations Expertise – experts help organize, staff, and design processes, in support of CX x-channel tactics, analytics, automation, and data.
- Data Expertise – sell-side and buy-side experts help identify, acquire, create, and sell unique and derivative data sets that improve marketing performance.
- Branding & Creative Expertise – experts develop new brands, consolidate brands, or refresh and repositioning current brands.
- CRM Expertise – audit, strategy, and implementation experts address all stages of CRM development, application, and improvement.
